| Interactive Marketing and Communication: What does it mean? |
It could mean different things to different people but the answer really depends on your needs and interest. That being said, the key defining element of interactive marketing and communication is the ENGAGEMENT of customers/clients/viewers. Marketing practices as we have known has changed, though the principles of marketing remain constant. The time of brands dictating and mass advertising interrupting has now been substituted by engagement driven marketing. |
| Interactive marketing and
communication Medium
» Web or Online or Internet
» Emerging media
» Mobile / Cell Phones
» Multimedia and rich-media |
| Web or Online or Internet |
» Internet marketing strategy
» Websites – informational or transactional or business process driven
» Search Engine Optimization (SEO)
» Search advertisement (text-ads campaign management)
» Web analytics
» Banner ad – static and interactive
» E-Commerce / Intranet / Web-based application development
» Content Management System (CMS)
» Podcasting |
| Emerging Media (including other entertainment devices – iPod, etc) |
» RSS Marketing
» Blog Marketing
» Podcasting
» Marketing strategy for online communities (social networking websites: www.myspace.com, www.yelp.com, www.facebook.com, www.orkut.com, www.youtube.com, etc.)
» Webcasting / Vlogs (video blogs) |
| Mobile / Cell phones |
» Ideas to engage the text/sms friendly target audience of your business.
» Palm/Mobile application development (WAP Platform). |
| Multimedia or Rich-Media |
» FLASH based design and development
» Sales and product CD/DVD
» Flash or interactive multimedia presentation
» Rich-media display ads
» Interactive videos |
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