The principles of marketing never change however with times the practices keep re-focusing. The pervasive impact of technology has transitioned the prime medium of marketing communication over the century - radio to broadcast television to internet (21st century). This change in prime medium goes hand in hand with the dynamic consumer buying behavior models.

However, the driving principles of marketing remain the same, understanding the unmet needs of your target audience and satisfying them with relevant solution that your business provides (product or service).