“Considering that there’s immensely more money at stake for B2B than for B2C, it’s astounding that B2B sites offer a much worse user experience.”
In working with many B2B companies we were amazed to find, how many companies are still stuck in the 1990’s in their attitude toward the user’s experience. Here’ s what we discovered:
- Most B2B sites emphasize internally focused design
- Most fail to answer questions or concerns for their existing customers
- Fail to take advantage of the demand driven economy now in full swing
- Majority hides important facts from their prospects in fear that competitors will see it, thus alienating the customers in the process
Result: Poor website design which resulted in 58% success rate (measured as the % of time users accomplished their tasks on a site). In contrast, the main stream sites having 66% success rate.
- Nielson Nelson Group
Why partner with eDesigntree for your B2B website?
We understand the complexity of the goals for your website. Buying process is lengthy and decisions are researched based involving multiple influencers covering multiple criteria. Your audience is diverse, and so are the needs for each of these audience groups. These different types of groups include:
- Clients
- Office administrators
- Enterprise employees
- Executive management
- Purchasing
- Accounting
- Employees
- Contract workers
- Full-time employees
- Investors
- Suppliers
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