Marketing as we know is over and the key driver of this evolution is the interactivity factor of online medium. However, the most effective approach is an integrated marketing approach – optimum combination of online and offline efforts that are intrinsically connected.

“Companies need to adopt realities of NEW-age marketing. In technology driven marketplace, companies without an interactive marketing and branding strategy risk getting left behind.”

WEB2.0 is the phenomenon that has democratized the web usability and brought the real power of web interactivity to fore. Democratization of web means, viewers’ experience (and want) increased participation and personalization features from their web experience. Social networking and virtual communities have started dominating brands. Blogs have more significant impact than was imagined in recent past. RSS feeds promote the pull concept rather than push concept of marketing. Given this scenario, how does your business realign it’s communication practices in general and marketing practices in specific? EDT works with you to hand hold you through this dynamic communication landscape of 21st century and helps you to leverage on these developments.